OPPORTUNITY DIABLOWN: At the end of the keynote presentation for this year’s BlizzCon––a convention devoted to game developer, Blizzard, created by game developer, Blizzard––the wildly successful PC developer announced a new entry into its long-running and beloved Diablo franchise: Diablo: Immortal. While ostensibly a new Diablo game, Diablo: Immortal is a phone game made not by Blizzard but by Chinese mobile developer, NetEase, and it was decidedly not the game fans wanted news about: Diablo IV. In a backlash of epic proportions, Blizzard has tried to course-correct which only dug them in deeper, D. Bethel and Andrew investigate the aloofness of Blizzard, the entitlement of fandom, and the hazy trouble in-between.
Bethel, D. “The Week – 26 October 2018.” Long John. ––Where D. Bethel wrote about people judging texts based on news, images, previews without actually seeing the final content.
An article filed by The Hollywood Reporter revealed that 20th Century Fox has slated three movies set in its own X-centric (no pun intended) universe for 2018. While not the biggest of surprises, it at the very least hints at a big push by the Marvel Studios competitor for a larger share of superhero cinema profits. Hot on the heels of an announcement regarding Fox’s other major franchise investment––James Cameron’s Avatar series––revealing their release dates for the next three sequels, Fox confirmed that their blockbuster season will start with the newest entry into Fox’s X-world, and one that is a bit of a gamble at that.
The New Mutants
Announced to open on April 13, 2018, The New Mutants is in pre-production at the moment with Josh Boone (The Fault in Our Stars) directing. The spring release date is a safe one as it allows it to miss much of the summer and winter blockbuster melodrama. This movie has had a lot of speculative casting in the news over the last few months, no doubt gearing up some excitement for a series of characters relatively unknown to the greater populace. The New Mutants were introduced in 1983 as the first major spinoff to theX-Men, bringing back the original conceit: a team of teenaged mutant heroes lead by Professor X. The movie is based on the early issues, specifically on a storyline called “The Demon Bear Saga,” that are well-regarded by fans and critics. The New Mutants eventually became a fertile playground for the notorious Rob Liefeld, who introduced characters like Cable, Deadpool, Domino, and Shatterstar, among others, in its pages. The series ended with issue #100 at which point the series was renamed X-Force. With an X-Force movie desired by the Fox bigwigs, they may be viewing The New Mutants as a stepping stone for that eventual film.
The hotly anticipated Deadpool 2 will follow with an early summer release on June 1, 2018. Summer is big business for blockbuster movies and Fox is clearly betting on the hope that Deadpool will be a contender (which it will very likely be). More importantly, it will be released just under a month after Avengers: Infinity War opens and a little over a month before Ant-Man and the Wasp debuts, placing it firmly in the middle of what Marvel is guaranteeing to be their summer (DC/Warner Bros.’s Jason Momoa-led Aquaman will be opening in July as well, making it a very busy season indeed). In contrast, the first movie was such an underdog contender, it was released at one of the slowest box office points of the year––February––so the new release date definitely shows the confidence the studio has in the character and its creative team. Deadpool 2 recently made the news rounds with the rather surprising casting news that the MCU’s own Josh “Thanos” Brolin will be playing Deadpool’s time hopping straight-man, Cable, which paved the way nicely for this scheduling announcement. As mentioned on the site previously, even though Deadpool 2 has had its share of hiccups during pre-production with the exit of original director, Tim Miller, and taking with him original composer, Tom Holkenborg aka Junkie XL, the studio filled the open seat with John Wick director, David Leitch, and things are moving full steam ahead.
X-Men: Dark Phoenix
Finally, the next ensemble X-Men film, X-Men: Dark Phoenix, has been given an opening date of November 2nd, 2018. This is perhaps the most surprising film in the announcement. With the critical and financial wobble that X-Men: Apocalypse had last summer, the future of the franchise was in question among critics and fans while the studio was also being rather quiet. Secondly, while both long-time X-Men director, Bryan Singer, and long time X-Men writer/producer, Simon Kinberg, have hinted at different directions to go with the next film, the reveal of the title in this announcement solidified their direction and ended much speculation since “The Dark Phoenix Saga” is likely the most famous X-Men storyline in its history. One can assume that Game of Thrones star, Sophie Turner, will reprise her role as Jean Grey, but it leaves fans to wonder how much of the other cast will return considering the slapback X-Men: Apocalypse received. While winter is not nearly as fiscally important a season as summer, it is the second largest period for income-generation with, in the past, large franchises like Lord of the Rings and Harry Potter opening in November or December. Given the current slate of Marvel Studios and DC/Warner Bros. movies, it looks like, for now at least, X-Men: Dark Phoenix may have fairly light competition. Currently, Simon Kinberg is the favorite to direct, which would mark his feature directing debut, taking the helm from Bryan Singer. This film stands to be the most interesting of the three, as we wait to see how the success of experimental films like Deadpool and Logan influence the overall tone and approach to the now 17 year-old franchise.
While such an X-heavy year may point at a renewed interest in creating a shared universe between the films––that is a natural response to this type of schedule since it is basically what Marvel has done to establish its own––that is probably more speculation than likelihood. If we can pull anything from this schedule it is that despite the public lashing X-Men: Apocalypse took, and with the success of Deadpool and Logan, Fox is willing to put more faith and muscle behind their Marvel franchise in the face of Marvel Studios’ general dominance in the last decade. This is important because, in the wake of that cinematic giant, Fox seems to be finding its own path and voice and is making a different animal rather than just playing in the shadow of what’s been done before, and the new ideas that Fox has recently brought to the table are things that people seem to enjoy. With hope they keep experimenting and help keep the superhero movie genre on its toes in general.